JGDE. Can you present us your company (its history, its composition, your territorial positioning, and your markets?

Created shortly before 1970, ADVENTIEL originally recorded animal identification data. The introduction of a genetic information system in 1999 led to other services that are still focused on the management of databases and applications intended for the genetic improvement of ruminants. Co-operative based in Rennes, ADVENTIEL opened up to the market economy in 2007 because its members had organised themselves as a real company. The implementation of a diversification strategy allowed him to export his skills to clients in the agricultural sector.

In 2012, the territory expanded to the West, and the company took a new step in 2015 with the merger of ARSOE Manche-Atlantique and Bretagne, and the birth of the ADVENTIEL Group. A true expert in information systems in the world of agriculture, combining technology and innovation, the Group employs nearly 200 people, recruits 40 new employees a year, and generates a turnover of € 22 million.

The “raison d’être” of the ADVENTIEL Group is to support the life science companies in their transformation, by proposing tailor-made digital solutions. The Group’s ambition is to reach € 30 million in turnover at the end of 2020, and to continue its recruitment efforts in the next five years.

JGDE. What are the key factors of your differentiation strategy?

Few digital services companies have so much business expertise in the field of agriculture. ADVENTIEL relies on the acceleration of digital innovation, and on strong business expertise to become a key partner for companies that believe that innovation through uses will allow its customers to increase the value added to farmers.

ADVENTIEL governance is made up of a group of livestock administrators who bet on the long term and reason with the values of the company:

• boldness through continuous and collaborative innovation, an Innov’Space won in 2017 with a prototype chatbot for breeders,
• Professionalism thanks to the methods deployed,
• The expertise and experience acquired with its clients, the real foundation of the services offered,
• Competitiveness, because it is every day that the teams expose themselves to the competition,
• Ethics thanks to its governance model and a strong desire for transparency with its clients, a pragmatism and a talk-truth reinforced by the culture of its Board of Directors.

JGDE. What are your future projects in territories and new technologies?

We want to continue to innovate, and we are engaged in the acquisition of skills around the design and implementation of data exchange platforms. We are working on several projects in partnership with some major players in the agricultural world, well established in Bretagne. These projects are a continuation of the services we have been offering our clients for several years but the arrival of connected objects, and consequently the drastic increase in the volume of data, requires relying on different and available resources in the market. The resources I’m talking about are skills, infrastructure, including those offered by the cloud and technologies.

We will remain offensive and listen to Breton companies for whom digital innovation is an issue we share, with in mind, ultimately, to bring added value to farmers.

The market for agricultural and agri-food sectors is huge, and digitisation strategies are one of the concerns of companies. Our ambition is to register, in a very proactive way, in this very promising initiative for our customers and for the farmers.